Toyota, Give the new Lexus LS a V12 sign now

Dear Messers Hiroshi Okuda, President, Toyota Motor Corporation
and James E. Press, President, Toyota North America

Lexus has been an enormous success in the United Status since the introduction of the venerable Lexus LS 400 a little more than 17 years ago. Lexus became the top selling Luxury brand in the US six years ago and continues that lead to this day. The quality of its vehicles is unparalleled and the satisfaction of its customers could become the topic of a thesis in bliss.

Despite this historic and colossal success Lexus must not allow itself to become complacent and let the competition overtake it. The future of Lexus is not secure unless lexus as a "brand" transforms its position from being a heir-apparent, to "the" Global Luxury icon.

Almost everyone knows that it is not the Audi or BMW or Maserati that Lexus has in sight, but Mercedes-Benz, the oldest and still the most coveted name in Luxury. In this regard our sincere and urgent wish/advice is that Lexus soon introduce a V12 powered version of the flagship LS to compete with the 600+ hp Mercedes-Benz S65 AMG and/or 500+ hp S600.

We wish Lexus to attain that status and therefore, we believe that a 500+ hp LS sedan with a V12 and price exceeding $110,000 will go a long way in strengthening Lexus' position as the most technologically advanced car-maker in the world. This range topping LS will serve as the symbol and showcase of Lexus leadership on a global level.

Besides ourselves, there are countless others how would love to replace their S600s and S65 AMGs with a comparable Lexus model, just as they will be doing with the upcoming LS 460L in the upcoming Fall 2006 season.

We hope our advice will be considered most seriously and urgently in the best interests of Lexus and ultimately, Toyota Motor Corporation.

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Frances LoganBy:
Politics and GovernmentIn:
Petition target:
Toyota Motor Corporation

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