Stop the sexist and degrading advertisements by Axe sign now

Unilever Inc. is the company responsible for flooding our televisions, billboards, and magazines with advertisements that are offensive, sexist, and degrading against women; all so they can sell Axe- a personal care product for men that claims to "give guys the edge in the mating game". Its advertisements constantly portray woman in a sexual and submissive light. One of their newer products, a body spray called Dark Temptation, is featured in a commercial where the man using the products turns into a chocolate man. Throughout the commercial there are women biting his bum, licking his neck, and clawing at windows to get to him. Many other commercials feature women scantily clad that can't resist a man wearing an axe product. These commercials not only debase women but it presents the falsehood that all women have an inner animal just waiting to get out. It send a negative message to the younger generations that all you need is this product and women will sleep with you. The present women in a negative light that the only thing on our mind is sex. This gives men and younger children the wrong impression and the sense it's okay to objectify women. In Colombia, for instance, a female Axe Patrol visits bars and clubs, frisking guys and applying body spray.These small examples are more than enough to outrage today's modern woman, but what makes this worse is that Unilever Inc. is the company that also owns Dove. Dove is personal product geared towards women who's main sale's pitch is female empowerment and that one should love their body despite the shape and size. This is completely hypocritical and two faced. They state that the company's mission is " make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products...". This statement itself is extremely sexist and backwards. It is time to take stand and demand that these advertisements can be pulled. There must be other ways to sell their product instead of using women as submissive and objectified pieces of meat that will convince a teenager if they use their product hot girls will be under his spell and unable to control themselves. It is time to fight that battle that so many women before us did. Together we are strong and we can send a message that we will not tolerate it anymore.

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Goal reached !
100 / 100

Latest Signatures

  • 15 December 2015100. Liz W
    I support this petition
  • 06 December 201599. Cassandra U
    I support this petition
  • 18 November 201598. Liz A
    I support this petition
  • 17 November 201597. Emily P
    I support this petition
  • 26 October 201596. Theresa M
    I support this petition
  • 22 October 201595. Henrike H
    I support this petition
  • 07 October 201594. Jessica A
    They make me sick
  • 27 September 201593. Melissa A
    These ads are just a pile on the ever growing degradation of women as solely as prizes to be won.
  • 26 September 201592. Alex Baldwin
    I support this petition
  • 25 September 201591. Clara O
    I support this petition
  • 19 September 201590. Julie M
    Commercials with no taste
  • 14 September 201589. Sarah Robinson
    How can they make a campaign for real beauty when they are one of those who are feeding the fire?
  • 13 September 201588. Noname Lin
    I support this petition
  • 24 August 201587. Zinnia Q
    To the creators, producers, actors, and viewers of these and all other sexist and objectifying advertisements - would you want your children being exploited in this way? Can you think of absolutely no other way to market your product? And how can you run
  • 16 August 201586. Jessica M
    im sick of it
  • 30 July 201585. Becky M
    I agree with this statement.... I am doing an essay on whether women are truly viewed as equals to men in the eyes of todays society and I would love to hear some input from you.
  • 25 July 201584. Amanda B
    Everytime I view one of these commercials (especially with my boyfriend) it leaves me with a very uncomfortable feeling. Not only is this horribly degrading but it gives men the impression that women are actually supposed to be this "way" (model pretty, h
  • 06 June 201583. Danielle Daniels
    I support this petition
  • 25 May 201582. Ailish Perez
    I support this petition
  • 24 May 201581. Jjw Howe
    Those axe commercials get on my nerves. Such misogynistic crap shouldn't be put on TV,
  • 06 May 201580. Jennifer P
    the latest commerical about washing you balls is the most tasteless commerical I have ever seen.
  • 17 April 201579. Desirae K
    this is not only rediculous...its LUDACRIS!!
  • 10 April 201578. Neil Rodriguez
    I support this petition
  • 04 April 201577. Madalena A
    I support this petition
  • 02 April 201576. Liz Craig
    I support this petition
  • 01 April 201575. Catherine S
    The hypocrisy is as disgraceful as the Axe ads themselves. I'm spreading this news throughout all my social networks. Shame on you! Don't you people have mothers, wives, sisters, or daughters?
  • 20 March 201574. Erika Bauer
    These commercials are extremely insulting, offensive, degrading, and encourage men to view women as nothing more than unthinking, unfeeling sex objects intended for their pleasure only. It's DISGUSTING! How does this help society?? You can sell a product

browse all the signatures


Nola MossBy:
Nature and EnvironmentIn:
Petition target:
President of Unilever Americas- Mr. Michael B. Polk


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