Say No to Renaming UBC Bookstore sign now

UBC claims that the name UBC Bookstore does not adequately reflect the products and services that the store provides and that the word bookstore" is limiting and restraining to their business and to the changes that they are proposing which will make more "effective" use of the space. They also claim that the name "bookstore" is confusing to customers and visitors to campus which is absolutely ridiculous. While they say that they are still committed to selling books, their decision to rename the store is part of a UBC "rebranding" initiative that will see the space sell "fewer traditional books" and focus more on other services such as UBCcard, IT help desk and a "technology recharging system." It seems to me that they are rebranding the store at the expense of selling books and, despite their claims, this will no longer be a bookstore. Their website describes it as a 'one stop shop' that will also sell text books and course materials. Not a bookstore. To suggest that a bookstore on a university campus is not a sustainable or effective use of space or that the word "bookstore" is somehow confusing is outrageous.

By changing the name to UBC Central, UBC is effectively eliminating the presence of our campus bookstore and is contributing to the demise of bookstore culture in Vancouver in general.
The bookstore is an integral part of our academic community, not because it makes money but because it sells books. Changing the name is a mistake. UBC should be committed to maintaining bookstore culture and upholding the tradition of having a bookstore as a fundamental part of campus life.

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Latest Signatures

  • 11 December 2015850. Sophie R
    I support this petition
  • 08 December 2015849. Henny T
    I support this petition
  • 08 December 2015848. Lesley D
    Affiliation JASNA Canada email to Ms Harvie, Separate
  • 29 November 2015847. Robin R
    I support this petition
  • 19 November 2015846. Tim O
    I support this petition
  • 14 November 2015845. Joslin K
    I support this petition
  • 11 November 2015844. Mary Haas
    Everyone's still going to call it 'the bookstore' anyway, since, you know, it's where we get our books. There really is no point.
  • 11 November 2015843. Barbara Jb
    I support this petition
  • 03 November 2015842. William S
    I support this petition
  • 30 October 2015841. Lisa W
    I support this petition
  • 24 October 2015840. Julie K
    I support this petition
  • 15 October 2015839. Meghan B
    I support this petition
  • 12 October 2015838. Erin F
    I support this petition
  • 30 September 2015837. Evanna C
    Affiliation В В
  • 29 September 2015836. Miguel M
    I support this petition
  • 25 September 2015835. Maya P
    I support this petition
  • 25 September 2015834. Lindsay S
    I support this petition
  • 19 September 2015833. Louise S
    UBC Central sounds like a train station and not an academic instituional bookstore, which is what it is!
  • 12 September 2015832. Paula B
    Affiliation UBC alumnus; current occupation: book publisher While the campus is, no doubt, changed from the way it was when I walked it, and change and "rebranding" are surely inevitable, I feel that to change the name of the bookstore to obscure its (pr
  • 09 September 2015831. Alexander K
    Affiliation В В
  • 03 September 2015830. Lorraine W
    I support this petition
  • 28 August 2015829. June L
    I support this petition
  • 27 August 2015828. Karlming C
    I support this petition
  • 20 August 2015827. Emily S
    I support this petition
  • 18 August 2015826. Tony D
    I support this petition
  • 14 August 2015825. Wendy Robles
    Renaiming the building will just cause confussion to visitors as everyone will still ask "where is your Bookstore". Every university has a Bookstore and people know all they have to do is ask for the Bookstore, they don't have to try and figure out what i
  • 08 August 2015824. Darlene S
    Affiliation IRES In contrast to the stated reason for changing the name, UBC "Central" has no obvious meaning and invites confusion, A university requires a bookstore. Logically, a bookstore becomes a focal point for an academic community and provides ot

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Information

Jeri AllisonBy:
Technology and the InternetIn:
Petition target:
University of British Columbia

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