Save Mr. Six - Six Flags' Mascot sign now

Tony the Tiger... Ronald McDonald... The Energizer Bunny. All legends in their own respect. When one of those mascots flashes across your TV screen, you instantly recognize the product being advertised. The measure of true success, however, comes when a company's advertising mascot not only accomplishes its primary task, but transcends the world of mere advertising to become a fixture of pop culture. It's that type of advertising that holds the coveted power of ultimately triggering the remote's unmute button during a stretch of commercials.

In early 2004, a new legend was born. Millions of Americans watched that March as a retro-style bus pulled up at the curb of a neighborhood caught up in its tedium of weekend chores. A feeble old man miraculously reaches the bottom of the steps and stands there on the sidewalk for a second, collecting himself. The bald, aged man was obviously dressed for a special occasion, sporting a suit complimented by his quirky, oversized shoes and glasses. Then, without warning, the silence is broken as he takes off with frenzied, age-defying dance moves inspired by the beat of the song "We Like to Party" by the Vengaboys.

Mr. Six was his name, and the mysterious mascot soon became the discussion on talk shows, the latest entertainment news, and an overall cultural phenomenon. If you hadn't seen the commercial, you were missing out on something, they implied. For the troubled Six Flags theme park chain, this new advertising campaign appearing on TV sets from sea to shining sea was an appreciated overnight success. Mr. Six's bus began appearing at Six Flags parks around the country, and his first public appearance drew a myriad crowd of impersonators. In 2005, his busy schedule included the debut of his own roller coaster, Mr. Six's Pandemonium at Massachusetts' Six Flags New England.

He conveyed the theme parks' intended message effortlessly: don't settle for the ordinary weekend, and furthermore, the ordinary life. Break out of the mold, turn your average weekend into a party, walk with a little more bounce in your step. This embodiment of the American pursuit of happiness encouraged the masses to get off the couch and go party at the local Six Flags park. In an era of random humor, Mr. Six was the perfect laugh at the perfect time. Kids loved him for his quirkiness. Teenagers loved him for his random humor. Parents loved him for his family-friendly laughs. Seniors loved him for his age-defying moves. He promised an escape for the whole family from the overworked, family-unfriendly world of the twenty-first century.


The Day the Music Died

But then, something happened. It came to the dismay of Mr. Six's monumental fan base, or rather, those who chanced upon the news. At the pinnacle of his career, it became evident that Mr. Six would be sent into permanent retirement at his residence of the Shady Oaks Retirement Home. When Washington Redskins owner Dan Snyder assumed ownership of the Six Flags chain at the end of November 2005, he outlined several initial ideas to steer the company on a track to prosperity. One of those ideas is to end the wildly-successful ad campaign that Snyder views as appealing to teenagers in general and unaffective with the core crowd of families.

Spreading the news of Mr. Six's untimely demise, I was struck by the reaction. Bewilderment. Dissapointment. Nearly everyone presented me with the same question: why would such an amazingly successful campaign meet such an abrupt end? How could such a familiar icon of modern pop culture get the boot? What atrocious act did he commit to earn the pink slip? I talked to Six Flags guests from the past season who would have never set foot in the park had it not been for the commercials that made their parks the appealing weekend escape. I talked to hundreds over the past several days - not just teenagers, but young children, parents, and the elderly - all of whom agree that Mr. Six should return.

Imagine Disney today if Mickey Mouse had been retired after two years, or a Looney Tunes without Bugs Bunny. Six Flags, after forty-three years, finally had an original mascot to call its own, and his success was incontestable. The quality new rides were lacking from year to year at potentially successful Six Flags properties aside from the traditional cash cows, but it looked like, at last, Six Flags was on the road to success in terms of marketing strategy for years to come. Now, that road has met a dead end unless action is taken.


A Fair Challenge

I would like to challenge Mr. Snyder and cohorts to brainstorm a more successful advertising campaign. I challenge him to excogitate an infinitely more appealing mascot for families; to create a new advertising hero with the ability to amass such a large following overnight as Mr. Six achieved. Otherwise, we demand our beloved mascot back. We want to turn on our TVs at the dawn of a new park season to the sound of that familiar song the American public immediately associates with Six Flags. If the 2006 season comes and goes with no sign from our familiar commercial hero, we demand full statistics on the success of this new advertising campaign, whatever it may be.

On December 7, 2005 at 11:00 a.m. EST, I began the Save Mr. Six Petition, and in the first few hours easily garnered several hundred signatures, one sheet at a time. Now, the time has come to spread the petition abroad. We want to send a clear message to Mr. Snyder that he is pulling a proliferating fan base out from beneath the Six Flags chain by retiring Mr. Six. Forget advice from marketing analysts; in a Napoleon Dynamite world, pop culture is no science. There is no clear-cut formula for marketing success, but Mr. Six was certainly on the road to accomplish every marketing feat imaginable as he drove his busload through the streets to the local Six Flags park.

While such a successful icon of upbeat times is intrinsically immortal in a sense, we demand a longer life for the man who brought a smile to our faces over the past two years. We will support the man who whisked us off, away from the monotony and sweat of the mundane, to help live out our American Dreams. I would like to ask for your signature and support of the cause. Tell your friends about the petition. Tell fellow Six Flags guests about the effort. Tell Dan Snyder that we want our mascot back!

Sign The Petition

Sign with Facebook
OR

If you already have an account please sign in, otherwise register an account for free then sign the petition filling the fields below.
Email and the password will be your account data, you will be able to sign other petitions after logging in.

Privacy in the search engines? You can use a nickname:

Attention, the email address you supply must be valid in order to validate the signature, otherwise it will be deleted.

I confirm registration and I agree to Usage and Limitations of Services

I confirm that I have read the Privacy Policy

I agree to the Personal Data Processing

Shoutbox

Who signed this petition saw these petitions too:

Sign The Petition

Sign with Facebook
OR

If you already have an account please sign in

Comment

I confirm registration and I agree to Usage and Limitations of Services

I confirm that I have read the Privacy Policy

I agree to the Personal Data Processing

Goal
0 / 50

Latest Signatures

No one has signed this petition yet

Information

Hazel MosesBy:
International PolicyIn:
Petition target:
Mr. Daniel Snyder

Tags

No tags

Share

Invite friends from your address book

Embed Codes

direct link

link for html

link for forum without title

link for forum with title

Widgets