Save Amstel For SAB sign now

For the last 40 years, SAB (South African Breweries) has -under license from Heineken- produced and distributed Amstel (a premium beer brand) in South Africa.

Suddenly last week, without warning, Heineken revoked SABs Amstel license by invoking a clause in their 40-year contract. I feel this is grossly unfair as the South African success of Amstel is largely due to the last 40 years worth of marketing that SAB has invested in the brand.

The circumstances appear somewhat suspect as SAB had just outbid Heineken for South American Bavaria brewery with an offer of 15\% shares in SABMiller. It was stated that Heinekens reason for the revocation of the Amstel license was to restrict SABMillers South African operations and its international success.

I personally feel that, although not illegal, this is bad business practice as this will have a significant effect on the South African GDP (Gross Domestic Product) of which beer forms 3.3\%. This means that the brunt wont be borne by SAB alone but to an extent by the whole of South Africa.

It is with this in mind that I urge you to sign and maybe we can get this license renewed for SAB.

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Mitzi CalderonBy:
Entertainment and MediaIn:
Petition target:
Heineken

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