Real Sized Women in Fashion sign now


It is common knowledge that women come in a wide variety of sizes and shapes. This is evident in any place that women may socially gather. Retailers and clothing designers are not ignorant to this concept since they do create their clothing lines in a wide variety of sizes, and even the sections of a department store within the womens clothing departments reflect this fact. (ie: Juniors, Misses, Petites, Tall, Maternity & Plus sizes.)

Why, then, is there very little diversity in the body types of the models selected to advertise this merchandise? The mainstream modeling industry represents the far ends of the spectrum; the ultra-thin models typically size 4 and under, or the plus size models who embody the size 14 and up crowd. I applaud that these sizes are already in the forefront, but where are those who fall between those categories? The median sizes are virtually impossible to find in promotional campaigns. Based purely upon observation and my own personal calculation, easily more than half of the adult female shoppers I have seen at a wide representation of stores are actually purchasing items within this missing-size zone. There is a much broader range of shoppersthis encompasses the entire gamut from petite to plusI like to think of it as Actual Size.

I understand the commercial drive behind marketing campaigns, but I also have seen first-hand the negative effects of a media overload of thin is in. The fashion industry has a major impact upon the young women, and by bringing Actual Size women into the media may very well resolve, or at least begin to patch up these self-esteem issues. Currently, the women who fall into the missing-size zone who would like to model are forced to either diet to an extreme or gain weight so that they meet the criteria of one of the two polarized categories. The health risks of either option can be hazardous.

The focus should be on displaying healthy, attractive women of all sizes. I would be more likely to purchase clothing items that would flatter my body type if I were able to visually see how the item looks on someone that I can compare myself to physically. Buyers are more likely to purchase a clothing item if they feel comfortable about the way it looks on their bodyhow often do women comment on other womens clothing, but follow up with uncertainty of whether or not they could pull it off. This is an opportunity to feature the versatility of clothing designs that could significantly increase revenues

I have, and will always provide financial support for those companies and organizations that make an effort to represent real women, of all sizes. Heights, weights, waists, bust sizes, hips and curves vary! Word of mouth and personal recommendations are powerful toolsthose organizations that rise to the occasion and begin to override the stereotypical concepts of beauty will gain the vocal support of this previously overlooked middle-zone.

Thank you for your time and consideration,

Loni O. Newby
(A happy, healthy, beautiful 5'9" and 160lbs. woman)

WE WANT REALISTIC "ACTUAL-SIZE" WOMEN REPRESENTED IN THE MEDIA!

BY SIGNING THIS PETITION, THE AUTHOR AND UNDERSIGNED ARE IN AGREEMENT THAT THERE IS A NOTABLE LACK OF IMAGE REPRESENTATION OF THE ARRAY OF ALL WOMENS SIZES AND BODY TYPES IN ADVERTISING AND THE MEDIA. WE ARE ALSO STATING THAT WE WILL SHOW BOTH FINANCIAL AND VERBAL SUPPORT TO THOSE COMPANIES WHO DO CHOOSE TO SHOWCASE A WIDE VARIETY OF ACTUAL SIZE WOMEN.

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Hector BradfordBy:
HealthIn:
Petition target:
Clothing Retailers, Designers and Fashion Magazines

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