Protest the Stereotyping and Exploitation of Indigenous People In Media Marketing sign now


We, the undersigned do designate by these signatures our protestation of the "Life with Zagar" series of beer ads, (currently being run by Anheuser-Busch on national television and the internet,) on the grounds that the ads are racist and exploitational towards Indigenous Peoples everywhere.

These ads present a stereotypic and denigrating view of native peoples, promulgating the perception of natives as clowns and "savages", with no sense of socially appropriate behavior and as little more than caricatures to be laughed at and used as "entertaining" marketing tools.
Examples of, (but not limited to,) insulting and racist stereotypic imagery,(as performed by the native character "Zagar";)
-Eating a household pet
-Depiction of behavior that implies cannibalism-native stews white man in bathtub
-Bashing at a bowling ball with a bowling pin as though too stupid to realize it is not a coconut
-Chimpanzee-like crouching in almost all situations
-Shooting people with bows and arrows, blowgun use in a public situation
-War paint and "clothing" that mocks the cultural accoutrements and attires of many Indigenous Peoples, especially those of North American and South American Indians.
-Overwhelmingly visible physical resemblance to several aboriginal populations still inhabiting this planet
-Made up Gibberish presented as "language"
-Malignant representations of Indigenous Peoples as backward and ignorant of any, and all, modern day technology and socially appropriate behavior.

It is the position of these undersigned that such representations are objectifying and are offensive to ALL peoples; either as a direct assault on the Human Status of the Peoples implied by such ads, or as a remark against the social integrity and conscience of the audience targeted by the aforementioned ads. Animalistic portrayals of ANY culture, no matter how grossly portrayed as "fiction" or "humor", is socially reprehensible and is beyond any thoughtful tolerance.

We insist that there are certain ethnic populations for whom such caricaturization would NOT be deemed tolerable, we insist that the same standards of "acceptable" be applied to ALL ethnicities, and that there are NOT ethnic groups that can be perceived any longer as "fair game" or "safe targets" for practices and representations that serve to diminish their dignity as Humans.

The goals of this petition are to;
1) Promote Thoughtfulness and Respect by marketing promoters in the future and in the population at large as to how ALL Peoples are perceived.
2) Insist that the ad campaign "Life with Zagar" desist immediately and that Anheuser-Busch offer a public acknowledgement that the stereotypes perpetuated in the ads are not acceptable.....

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Latest Signatures

  • 17 December 2015450. Emma L
    PLEASE PULL YOUR AD! I am astounded that such a marketing campaign would gain company approval. Stop perpetuating theses celluloid racist stereotypes. You not only offend Indigenous Peoples everywhere but also the intelligence of the market you are target
  • 16 December 2015449. Kate L
    I support this petition
  • 12 December 2015448. Heidi C
    I support this petition
  • 10 December 2015447. Sue Redhawkt
    I support this petition
  • 09 December 2015446. Joe D
    As a Native American I find it reprehensible that this type of racist marketing was even considered let alone utilized in this day and age.
  • 27 November 2015445. Usdi Key
    Wow, just think this is the year 2006, and with all the modern technology white people can't come up with a better advertisement ? Still rude and offensive as ever.Bet if a Native made a commercial making fun of white people they would get sued or thrown
  • 26 November 2015444. Joyce Eh
    I support this petition
  • 25 November 2015443. Stephen W
    Portray your own people and don't make the indigenous people look stupid
  • 20 November 2015442. Ramona Km
    I support this petition
  • 20 November 2015441. Cheryl S
    I support this petition
  • 14 November 2015440. Cynthia N
    I support this petition
  • 06 November 2015439. Bj M
  • 04 November 2015438. Kevin B
    the ad is offensive beyond belief
  • 04 November 2015437. Elissa P
    I support this petition
  • 22 October 2015436. Mike Koch
    I am very disappointed in this tasteless ad. Please take it off the air and issue an apology.
  • 18 October 2015435. Melissa N
    I support this petition
  • 01 September 2015434. Sophia T
    I support this petition
  • 30 August 2015433. Reonna S
    I support this petition
  • 21 August 2015432. Krystofer R
    I support this petition
  • 13 August 2015431. Les B
    alchol is bad but to connect indians to it makes it worse!!
  • 30 July 2015430. Dee Pittman
    I support this petition
  • 17 July 2015429. Molly Ryans
    I support this petition
  • 07 July 2015428. Aylianna L
    I can't believe Anheuser-Busch would think an offensive ad campaign like this would be ok. I'm not buying anything else from them or any of their subsidiaries until something is done about it. I'm also going to list all of Anheuser-Busch's subsidiaries an
  • 26 June 2015427. Robert Hamilton
    Most degrading ad, very disrepectful.
  • 16 June 2015426. Terry Acorneliusm
    You gotta be kidding me!
  • 03 June 2015425. Kenneth L
    I support this petition
  • 28 May 2015424. Kenneth L

browse all the signatures


Julio RivasBy:
Nature and EnvironmentIn:
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