Petition to Change the Kerry Edwards Logo sign now

The present logo and aesthetic identity for the Kerry Edwards presidential campaign is deplorably unprofessional and a complete overhaul of the design should be a priority before the Democratic National Convention on July 26-29th.

We the undersigned have heard that this design was produced under great security and with three of the VP finalists name on every printed item: Gephardt, Vilsack and Edwards. We understand that this would account for some restraints, but it seems as though it may have resulted in not contacting a design firm period. Even if this logo is, as we hope, a temporary stopgap - implementation of such a measure at a time when your web presence and other advertising is at an all time mission critical point shows a bewildering lack of judgment.

The original John Kerry/President logo showed professionalism and character - which seems to have now been discarded to our dismay.

The skinny non-descript lettering of the Georgia font used in the current logo along with the clip art flag conveys nothing but a lack of thought and a disregard for the appearance of the campaign. A "2004" would be a great touch as well, unless we are to assume that Bush/Cheney already has got that one in the bag.

What kind of message will this send to America during the DNC?

It sickens us to see that both Bush/Cheney and Cobb/LaMarche now both have more professional looking aesthetic identities and web presences than we do.

A number of design professionals, Kerry supporters, and people at large with good taste have already spoken out all over the blogosphere. This petition is a grassroots attempt to distill their and our own sentiments, and make them know to you, the campaign.

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Heidi PadillaBy:
International PolicyIn:
Petition target:
John Kerry for President, Inc.

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