Offer A 10.2 (Jaguar) Upgrade Fee sign now

On Wednesday, July 17, 2002, you spoke about Mac OS v10.2 in your keynote address at Macworld New York. The public and technology media was informed shortly thereafter that Apple would not be offering an upgrade price for existing users of the Mac OS X operating system. By our signatures below, we express our anger and outrage at this decision.

Many of us agree that some form of upgrade fee is warranted for to recompense Apple for time and money spent developing of the many new technologies packaged into 10.2. Few here believe it should be free. But we feel that by charging full price, you are doing great damage not only to your customers but to your own company. We point out the following problems:

* People feel the price differential is unfair. Upgrading from 9.x directly to Jaguar will cost a user $130. Someone who upgraded from 9.x to 10.0.x to 10.1.x, and now wants to upgrade to Jaguar, could end up spending well over $280. Existing OS X users, by their use of the OS, helped Apple work out bugs and discover which features had the highest demand. Why should you penalize them for their loyalty and "early adoption" mindset, which was a clear asset to you?

* Many of us wonder why you were not advised this could be a very unprofitable move. The psychological impact of asking former users to pay full price for an operating system they have already bought will be enough to hurt Jaguar sales a great deal. We respectfully suggest Apple would see greater economic profit by offering an upgrade fee, because resulting sales in that area will no doubt be more brisk than those from selling 10.2 at full price alone. In other words, a moderate discount for existing users could vastly increase the number of sales.

* One of the things that people admire about Apple is its corporate philosophy and the sense of goodwill it can generate amidst existing users. As you no doubt know, Mac pundits often refer to this as your "Reality Distortion Field." But by announcing both a decision to convert iTools to a $100-per-year pay service and a decision to offer no upgrade fee for Jaguar in one single keynote, you do much to offend your existing user base, to taint and damage their perception of Apple.

* Similarly, by charging full price for 10.2, you cause all Apple customers to become concerned about a possible future lack of upgrade fees. This causes an Apple user to decide whether future loyalty to the Apple brand will be prohibitively expensive, as they grow concerned about the sum cost of future upgrades.

By our signatures below, we express our great disagreement with your decision regarding no upgrading pricing. We respectfully ask you to offer an upgrade fee to Jaguar for existing Mac OS X users.

In the event that you do not, we voice:

* That many of us will not purchase Jaguar at all.

* That our loyalty towards Apple, especially as it relates to for future hardware and software purchases, will be severely damaged and/or completely severed. Many of us may even "defect" to other platforms for future purchases.

We suggest that the damage to your customers' goodwill could hurt Apple far, far more in the long run than the slight difference in profits that the creation of an upgrade fee would cause.

Mr. Jobs, offer an affordable Jaguar upgrade fee to existing Mac OS X users.

Thank you for your time.

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Goal
450 / 1000

Latest Signatures

  • 08 January 2016450. Ryan F
    I support this petition
  • 02 January 2016449. Adamr Mcmillan
    Current Platform Mac OS X 10.1.5 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No It sucks
  • 29 November 2015448. Stuart S
    Current Platform G4 imac, G4 desktop Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Wake up Steve! We're your loyal customers. Don't screw us.
  • 29 November 2015447. Daniel Rs
    Current Platform Mac/UNIX/PC Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No I purchesed 10.1 on July 15 for my birthday, now it's another 120 - No Thanks!
  • 21 November 2015446. Michael C
    Current Platform 10.1.5 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No It's not a MAJOR upgrade so why the cost?
  • 15 October 2015445. Michael S
    Current Platform os x Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No My iMac is less than four months old and you are being chintzy by requiring me to pay a full fee to upgrade to your "new" OS.
  • 14 October 2015444. Doug E
    Current Platform OS X 10.1 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Bought my iMac in May, 2002. Shocked that I now need to spend significant cash this soon for an upgrade.
  • 16 September 2015443. Nick S
    I support this petition
  • 06 September 2015442. Steve J
    Current Platform PowerMac Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Screw all of you, I need the money!!!!!
  • 27 August 2015441. Joy Bs
    Current Platform powermac g4 / pc Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No К
  • 18 August 2015440. Michael M
    Current Platform OS X 10.1.5 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Former NEXTSTEP user; abandoned for Windows due to price issues
  • 15 August 2015439. Jan W
    Current Platform ibook Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Not willing to pay anything since I just bought OSX10.1 (together with ibook) two months ago
  • 12 August 2015438. Patrick B
    I support this petition
  • 18 July 2015437. Jacques D
    Current Platform Imac G4 Super Drive Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Bought in june $2750, French 10.1 Mail app spell checker ONLY IN ENGLISH and will never be fixed in that version, 3 Mac OS UPGRADE COUPONS in the bu
  • 10 July 2015436. Richard Cs
    Current Platform g4 powermac / imac Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No К
  • 29 June 2015435. Dennis O
    I support this petition
  • 28 June 2015434. Darryl H
    Current Platform OS X Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Even Microsoft would not try to make people pay full price for an OS upgrade
  • 25 June 2015433. Mark Z
    I support this petition
  • 23 June 2015432. Mark F
    I support this petition
  • 13 June 2015431. Rob H
    Current Platform imac Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Help us help you
  • 07 June 2015430. Mike K
    I support this petition
  • 12 May 2015429. Andrew W
    Current Platform Mac OS X 10.1.5 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No only had MacOS X 10.1.5 for 3 months
  • 09 May 2015428. Adam W
    Current Platform osx Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No already paid for new i-mac G4's 6 months ago
  • 28 April 2015427. Sebastien B
    Current Platform OS X 10.1 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No Not a good way to increase marketshare. I would question your statements that you actually have 5% right now.
  • 23 April 2015426. Karl G
    I support this petition
  • 14 April 2015425. Rishi K
    Current Platform OSX 10.1 Willing to Pay SOME Upgrade Fee No Brand Loyalty Affected By This No I think that paying full price for a series of simple "upgrades" is rediculous. And I fear that if I don't, I won't get up-to-date security patches. I'm willin
  • 03 April 2015424. Andrew M
    I support this petition

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Information

Erica MoraBy:
Politics and GovernmentIn:
Petition target:
Steve Jobs and Apple Computer, Inc.

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