Kannada publishing on the web sign now

Dear Kannada newspaper/magazine publisher,

We have been loyal readers of your kannada language publication on the web for a number of years now. We like the content a lot, but not the format in which it is published.

Search is becoming one of the key ways to navigate the large volume of information on the web. The success of search engine companies and the intense competition should be sufficient evidence of this phenomenon.

However, it's impossible to search the Kannada content on your website, because of the lack of a standards compliant and well documented font format.

We understand that this is due to the large installed base of legacy operating systems which don't support standards compliant, searchable representation of Kannada text. However, the market share of such users has been decreasing over the years.

Another phenonmenon to consider is the rising adoption of open source operating systems such as Linux, which only support standards compliant formats and has difficulty in displaying your existing content.

We believe it has hit a threshold where it becomes attractive to you as a publisher to consider publishing your content both in your existing format and a standards compliant format, so that such data can be indexed, archived and deciphered without difficulty for many many years to come.

This might have a short term cost of publishing in two formats, but we believe it's worth it. It's an investment that will pay for itself in near future due to all the benefits outlined above. By being the first to the market, you can stay one step ahead of your competition.

Bangalore and Karnataka are at the forefront of the IT revolution in the whole world. We hope that you'll consider making the right choice for your company and your millions of readers.

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