Chinese Laundry Apology sign now

Date: March 17, 2008

***
Dear Mr. John Elkhay,
Maestro, Chow Fun Food Group, Inc.,

We, the National Asian Pacific American Women's Forum (NAPAWF) and the undersigned, would like to express our concerns with the marketing and publicity campaigns for "Chinese Laundry," a restaurant owned by the Chow Fun Food Group, Inc. This petition was placed online on March 17, 2008, and will be delivered to the Chow Fun Food Group, Inc. by March 20, 2008, for your consideration.

In the months of February and March 2008, the Chow Fun Food Group ran advertisements for "Chinese Laundry" in Providence Monthly that depicted a nude female model with the words "see what you are missing" obscuring the model's breasts. We the undersigned find the advertisement and subsequent marketing of "Chinese Laundry" objectionable for its dehumanization and commodification of the female form, and its exoticism of Asian cuisine and culture. While we recognize that "sex sells" is a common marketing tactic, this particular image evokes racist stereotypes of Asian women as hypersexual, submissive and "foreign."

We the undersigned also object to the name of the restaurant, "Chinese Laundry," which disregards the discriminatory practices of late 19th and early 20th century America that forced Asian American immigrants into these forms of domestic and servile work.

We the undersigned request a formal statement of apology addressed to the Asian American and female community for the marketing campaign, to be signed by Mr. John Elkhay and received by NAPAWF within 10 business days following March 20, 2008. This statement will also include a commitment not to develop or distribute publicity materials for "Chinese Laundry" that objectify women and/or the Asian/Asian American community in the future.

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Stella FerrellBy:
Entertainment and MediaIn:
Petition target:
Chow Fun Food Group, Inc.

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