Bring Back The Beef In Bovril sign now

Recently Bovril have decided to remove Beef from Bovril. The drink's usual 40\% of beef stock has been replaced with a savoury yeast mix at the firm's Burton-on-Trent factory.

This move has been made in an effort to raise sales and to attract the veggie market. A move which in my mind is an absolute travesty. They claim that taste tests showed that 50\% preferred the new version and 10\% could not tell the difference. These people are wrong - it tastes disgusting. It is now essentially a runny version of marmite and all those connoisseurs of bovril know that marmite is a lesser product.

Please join this movement to bring back the beef in bovril or cold toast will never be the same again.

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Daniel PonceBy:
TelecommunicationsIn:
Petition target:
Bovril - Burton-on-Trent

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