A Safer Safeway sign now

We, the parents and concerned consumers in the communities surrounding the Safeway supermarkets in Winnipeg, MB hereby ask for reasonable and responsible venue facilitation practices.

The marketing practices evident in Safeway are mirrored in nearly every consumer-based supermarket chain. They follow the standard rules of marketing, which utilize information gleamed from the field of psychology. The direction of application of information utilized from psychology is used to appeal to unmet needs and train the consumer. In a healthy adult, there is a developmental process of the psyche that allows us to filter out what is unnecessary.

When we speak the name of the grocery market chain, it has a ring of being a safe environment. However, those who are functionally incapable of reading are left to only experience and the voices of those trusted. In particular, those who are of a stature that is less than waist-high of an average adult are often in the stages of developing reading skills.
The experience of a Safeway for one who cannot read is left to color, sound and objects. The most colorful product placement is located at a visibility height for those who have no adult developmental process to filter out what is unnecessary. The cereal aisle is a good example. Colorful product placement at a low height creates an experience that encourages action based solely on emotional decisions.

Hence, Safeway has created a venue that exploits the still-developing psyche, stocking wares at a chosen visibility designed specifically to appeal to a developing emotional body. While the adult focuses on making crucial decisions, younger family is innocently left to the exploitation of the emotional body without the literacy necessary to perceive the exploitation.

Safeway has created a venue that encourages the early training of unreasonable decisions, and specifically stocks wares designed to take advantage of (exploit) those who are unaware of the design. In other words, Safeway is a venue designed to facilitate the experience of emotional exploitation of those who cant read.
Safeway follows standard marketing principles, and shelf space is purchased by vendors. Safeway has abdicated responsibility for the wares inside its venue, but is responsible for all purchases made and ensuring transactions occur.

Without the burden of responsibility of product placement, Safeway is absolved of the emotional exploitation that occurs inside its venue. It is merely a venue with no responsibility to the consumer. The spoken name loses its veracity, and makes the speakers who speak it misrepresent the truth behind the name.

We, the signees of this petition ask for Safeway to take responsibility in designing an environment that is safe and conducive towards balanced reasoning for all who enter its venue. We ask for Safeway to redesign its venue environment in a way that is safe and non-exploitive of the emotional body of those who cannot read. We ask for reasonable and responsible venue facilitation for a venue we currently visit regularly. We ask for a redesign of the venue that applies the knowledge of psychology in a holistic manner that is conducive towards a venue of wisdom, learning and sharing. Too many young people believe that food comes from a store, unaware of the resources needed for its production. We also reserve the right to be involved in this redesign of the venue we bring our children where we find the ingredients for our life.

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Tabitha BlackBy:
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Canada Safeway Limited

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