A challenge for Starbucks to stop profiteering in the name of humanitarianism through the sale of Ethos bottled water sign now

We, the undersigned, strongly urge the Starbucks Corporation and its subsidiary organization, the Ethos Water Fund, to discontinue its practice of profiteering under the guise of humanitarian aid through the sale of Ethos brand bottled water.

Realizing that only five cents ($0.05 USD) from every bottle of water sold at a retail price of $1.80 USD actually benefits the cause of providing clean drinking water in Africa, we assert that this so-called fundraiser is really nothing more than a marketing ploy designed to convince unsuspecting Americans and Canadians into thinking they are playing a significant role in a humanitarian effort, when in reality, over 97\% of all money collected through the sale of Ethos water is gross revenue for the Starbucks Corporation.

We accusingly point out to Starbucks and to the public the shameful fact that, according to the model on which Ethos is founded, if Ethos reaches its published goal of $10 million USD for charity by the year 2010, Starbucks will have collected an additional gross profit of $350 million USD for itself. We also point out that according to its own data, Starbucks has profited by over $100 million from the sale of Ethos water thus far.

We ask the Starbucks Corporation to make restitution for its misleading money-making tactics by donating no less than half of the net profits from all Ethos bottled water already sold. We recommend that these funds be given to a legitimate and reputable charity engaged in the effort of providing clean drinking water to Africa.

Furthermore, we ask Starbucks to improve its model for charity fundraising through the vehicle of Ethos water by changing the amount donated from the sale of each bottle to be no less than one half of the net profit per bottle.

We assert that to avoid these two actions is to exploit the plight of suffering Africans for the Starbucks Corporation's personal gain.

To that end, we, the undersigned, hereby challenge the Starbucks Corporation to stop profiteering in the name of humanitarianism through the sale of Ethos bottled water, and to begin a genuine humanitarian effort to relieve the African drinking water crisis by taking the two actions proposed herein.

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Latest Signatures

  • 24 December 2015300. Kathy M
    So - joining the ranks of the oil companies and the pharmaceutical companies in raking in the profits -- but to do it in the name of "humanitarian efforts"... For shame! ZIP Code 37388
  • 23 December 2015299. Scott T
    Starbucks would have to come out with an extremely compelling argument why only .05 is being donated per bottle to sway me from supporting this. It's bordering on fraud. I can buy Dasani for .79 a bottle! ZIP Code 98373
  • 20 December 2015298. Mary B
    I support this petition
  • 05 December 2015297. Devoney D
    I support this petition
  • 04 December 2015296. Rachelle M
    Please do it!!!! ZIP Code 65803
  • 02 December 2015295. Angelique Stc
    I support this petition
  • 30 November 2015294. Sarah P
    I support this petition
  • 23 November 2015293. Kalen L
    I support this petition
  • 16 November 2015292. Mary D
    I support this petition
  • 10 November 2015291. Leslie W
    I support this petition
  • 16 October 2015290. Mark H
    I won't buy anythng else at Starbucks until this is addressed. ZIP Code 37204
  • 13 October 2015289. Jennifer H
    I support this petition
  • 02 October 2015288. William W
    I bought the water in hope to make a small diffrence to later read the bottle realize that the product is purely for profit ZIP Code 19021
  • 22 September 2015287. Jeorme M
    please do the right thing ZIP Code 56601
  • 20 September 2015286. Bertha F
    I support this petition
  • 09 September 2015285. Wes C
    I support this petition
  • 28 August 2015284. Caryn H
    I support this petition
  • 17 August 2015283. Madeline M
    I support this petition
  • 15 August 2015282. Glenda L
    I am not a Starbucks cuistomer but I will definitely not consider buying within their business if they are profiteeing at the expense of the most unfortunate. Shame on Sstarbucks ZIP Code 38305
  • 04 August 2015281. Stacy Lh
    I support this petition
  • 31 July 2015280. Rachelle M
    Please do it!!!! ZIP Code 65803
  • 25 July 2015279. Jonathan T
    While I won't exactly boycott Starbucks over this (I gotta have my mochas, sorry) I do agree that this practice should stop. Besides, bottled water is a waste of money to begin with. ZIP Code 39350
  • 17 July 2015278. Kalen L
    I support this petition
  • 26 June 2015277. Alyssa B
    I support this petition
  • 20 June 2015276. Teresa R
    I support this petition
  • 17 June 2015275. Todd N
    I support this petition
  • 01 June 2015274. Amy K
    Considering that it costs just $1 to provide one African child with clean water for one year, and the fact that by the time Ethos collects it's $10M for that fund, Starbucks will have grossed an additional $300-$350M profit from the overpriced water ($1.8

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Information

Joshua BlackwellBy:
Nature and EnvironmentIn:
Petition target:
Ethos Water Fund, c/o Starbucks Corporation

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